Author: hollman

Assignment Editor – News Channel Nebraska

News Channel Nebraska is currently seeking a dedicated and dynamic Assignment Editor/Producer based in Norfolk, NE.

The assignment desk is a crucial part of our newsroom, driving our news coverage and ensuring we stay ahead of the curve. The ideal candidate is passionate about both breaking news and enterprise story generation. We’re looking for someone with strong news judgment who will be an integral voice on our editorial team.

Responsibilities:

· Gather story information from various news sources and determine newsworthiness

· Make decisions on what stories to cover and assign/dispatch crews

· Keep news staff apprised of breaking news and changes in assignments

· Plan news stories for future coverage and coordinate coverage for special events

· Make beat check calls to law enforcement and other governmental agencies

· Write, edit, and post stories on the station’s website and social media platforms

Requirements:

· Bachelor’s Degree preferred

· A minimum of two years’ experience in news

· Must be well-organized and able to manage multiple projects

· Must demonstrate outstanding news judgment and good news writing skills

· Must be able to communicate effectively with people

· Must be able to work well in a fast-paced environment

If you have a passion for journalism and a desire to be at the forefront of news coverage, we encourage you to apply. Join our team and help shape the news that impacts our community.

How to Apply:

Please send your resume and any relevant work samples to slongworth@newschannelnebraska.com. Applications will be reviewed on a rolling basis.

Flood Digital Networks, LLC & Flood Communications LLC along with all its subsidiaries is an Equal Opportunity Employer. Minorities and women encouraged to apply.

Play by Play Sports Announcer- NE City 

B103 , Otoe County Country and News Channel Nebraska has an immediate opening for a high-energy, aggressive, creative, and hard-working part-time play-by-play announcer for high school sports in the Nebraska City area, including football, volleyball, and basketball.

The successful candidate should have the ability to:

· Communicate action to listeners clearly and effectively

· Make contact and form relationships with activities directors to set-up broadcast plans

· Reach out to area coaches to obtain information for the broadcast,

· Put together preview and post game stories (with photos and/or video) for multiple media platforms

Knowledge of and ability to operate broadcasting equipment, including TieLine is helpful, but willing to train the right candidate.

We’re looking for a knowledgeable sportscaster who will engage the audience, be active in the sports community, build on the successes of the station and take our sports coverage to the next level.

Interested candidates can send a resume or interest to Ben Root broot@newschannelnebraska.com

Flood Digital Networks, LLC & Flood Communications LLC along with all its subsidiaries is an Equal Opportunity Employer. Minorities and women encouraged to apply.

Job Type: Part-time

Pay: $12.50 per hour

General Manager Multiplatform Media – Grand Island NE

General Manager Sales and Marketing

Based in Grand Island NE

Are you a leader? Are you willing to make a difference in your community? Do you want to lead a division of one of the fastest growing media companies in the country? Are you someone who leads by example?

The General Manager is responsible for all aspects for our Grand Island and Tri Cities- Nebraska business unit. It’s Radio, It’s TV, It’s Digital. The SVP/GM has direct management over revenue and sales strategies. A strong and experienced sales department will report directly to you.

This is a hands-on position. If you don’t see yourself side by side, every day in the field, helping your team in the community, this position is not right for you.

Responsibilities and Qualifications

· The role requires an enthusiastic and hardworking person who understands the unique platform of Flood Communications.

· Oversee the division with a focus on revenue.

· Ability to grow the business and find new revenue opportunities, as well as create productive, long-term customer relationships.

· Create a strategy for growth, with the ability to execute the plan.

· Recruit, and develop a team, to become the preferred media workplace in the region. Ability to grow, train, lead and manage a team focused on sales and revenue

· Ensure the station’s license is in order and that Federal Communications Commission (FCC) and other federal, state and local rules and regulations are followed.

· Prepare and manage the fiscal budget.

· Ability to create a motivating positive environment while instilling a culture of accountability.

· A minimum of three years’ experience and proven track record in business, planning, personnel management.

· Proficient in MS Office programs. Covers letters and resumes are to be sent to kwilson@floodcomm.com

Flood Communications is an entrepreneurial, multimedia company featuring, one of the largest news operations in Nebraska. Flood Communications delivers hyper-local news and high-quality programming to radio, TV and digital audiences across the state, reaching more than 500,000 homes and has earned over 200,000 social media followers. Its stations include: News Channel Nebraska, Telemundo Nebraska and ten radio stations. News Channel Nebraska is the only in-state, independent television network of its kind in America.

Flood Digital Networks, LLC & Flood Communications LLC along with all its subsidiaries is an Equal Opportunity Employer.

Marketing-Sales Account Executive Kimball NE

Account Executive – Kimball NE

Flood Communications is looking for an experienced Marketing & Account Executive for our Kimball, NE office. The ideal candidate has a proven track record of selling and increasing revenue on their accounts. We are looking for a high character, self-motivated team player with excellent organizational skills. This candidate is energetic, passionate about new business development, enjoys strategic planning and wants to win. They can develop solid relationships and understand the value that All Radio Products and News Channel Nebraska can bring to a client’s campaign.

Job Duties

· Identify, target, develop and secure new business for multiple platforms on a variety of stations, through a variety of platforms including on-air and digital

· Have a keen understanding of marketing principles that will allow you to create customized, client-focused solutions that will demonstrate the power of Flood Communications.

· Conduct client needs analysis and engage in business discussions with local company decision makers

· Execute elements, monitor performance, and ensure customer satisfaction

· Position and reinforce the value of Sidney’s vibrant and fast-growing market

· Become an active member in the Sidney advertising community through face-to-face meetings with current and prospective clients

Qualifications/Requirements

· Broadcast experience preferred

· Proven track record of selling and increasing revenue on their accounts

· Expert knowledge of Word, Excel and PowerPoint

· Excellent persuasive, verbal and written communication skills a must

· Strong marketing instincts are essential to this position

· Must have unrestricted work authorization to work in the United States

· Must have Valid Driver’s License

· Ability to work a flexible schedule

· Must be willing to work in Sidney NE and surrounding areas

To apply, please e-mail resume to hgutierrez@newschannelnebraska.com – No phone calls please. You will be contacted if your resume is consistent with the above qualifications. Flood Digital Networks, LLC & Flood Communications, along with all its subsidiaries is an Equal Opportunity Employer. Minorities and women encouraged to apply.

Part Time Radio News On Air Talent- Sidney/Kimball NE

PT Radio News Broadcaster

Bringing people, information, and fun together on radio, television and online since 1952. Our award-winning team covers local news, sports, and weather across the Nebraska Panhandle, northeast Colorado, and southeast Wyoming.

News Channel Nebraska (NCN) is the only in-state, independent television network of its kind. One of the largest news operations in Nebraska, we connect communities across the state by redefining how content is created and delivered to our valuable viewers. Our station gives you access to local audiences who stay informed of news, weather, sports, traffic, and local lifestyles.

Job Overview: We are seeking a dynamic and dedicated Part-Time On-Air News Announcer to join our team. This role involves presenting news updates, conducting interviews, and delivering engaging news content on-air. The ideal candidate will have a passion for journalism, a strong on-air presence, and the ability to thrive in a fast-paced environment.

Key Responsibilities:

· Deliver News Updates: Present local, national, and international news stories during scheduled shifts, ensuring accuracy and clarity.

· Conduct Interviews: Interview newsmakers, experts, and other relevant individuals to provide in-depth coverage of current events.

· Write and Edit News Scripts: Prepare and edit news scripts, ensuring they are accurate, timely, and tailored to our audience.

· Monitor News Feeds: Stay informed about breaking news and updates, adjusting content as needed for live broadcasts.

· Engage with Listeners: Connect with listeners through on-air interactions, social media, and community events, enhancing audience engagement.

· Adhere to Station Policies: Follow all station policies and guidelines related to news reporting, ethics, and broadcasting standards.

· Assist with Production: Help with production tasks, including audio editing and preparing promotional materials for news segments.

Qualifications:

· Experience: Previous experience in radio broadcasting or news reporting is preferred, but not required.

· Communication Skills: Excellent verbal communication skills and a clear, engaging on-air presence.

· Writing Skills: Strong writing and editing abilities, with attention to detail and accuracy.

· Flexibility: Ability to work flexible hours, including early mornings, evenings, and weekends, as needed.

· Technical Skills: Familiarity with radio broadcasting equipment and software is a plus. Willing to train.

· Passion for News: A genuine interest in current events and a commitment to delivering high-quality news coverage.

Education:

· High school diploma or equivalent required; degree in journalism, communications, or a related field is a plus but not required.

To apply, please e-mail resume to hunter@newschannelnebraska.com – No phone calls please. You will be contacted if your resume is consistent with the above qualifications. Flood Digital Networks, LLC & Flood Communications, along with all its subsidiaries is an Equal Opportunity Employer. Minorities and women encouraged to apply.

Radio Sports Director-MMJ Reporter Fairbury, NE

Who Are We?

We are one of the largest news operations in Nebraska, Flood Communications delivers hyper-local news and high-quality programming to radio, TV, and digital audiences across the state, reaching more than 500,000 homes and 200,000 social media followers. Its stations include News Channel Nebraska, Telemundo Nebraska and ten radio stations. News Channel Nebraska is the only in-state, independent television network of its kind in America. Telemundo Nebraska is the state’s first network affiliate to deliver live, local Spanish news to Nebraska’s nearly 250,000 Hispanic residents. Flood Communications connects communities across the state by covering important events, supporting worthy causes, and continuing to look ahead, envisioning the future of communications and the media.

The Role: Radio Sports Director-MMJ Reporter

Salary: TBD Based on Experience

Location: Fairbury, NE

This role is for a hands-on leader and self-starter who is relentless in his/her quest to find new ways and plat-forms to connect with sports fans. This role will require the ability to drive results.

Responsibilities:

• Radio play-by-play for Doane University (NAIA) football

• Radio play-by-play for local high school sports, occasional TV play-by-play for high school and college sports

• Comprehensive video news reporting (story idea, interview, shoot, edit, publish)

• Establish systems and processes to share and distribute sports content across multiple platforms

• Grow sports audience through broadcast and social media as well as on demand audio content development

• Work with research and analytics to craft stories supporting sports content integration and audience growth mission

• Partner with revenue leadership on development of programs, features and sponsorship opportunities

• Also, included is a back-up role for KUTT radio. Occasional air shifts, severe weather coverage, sports reports, sports show w/another director.

Qualifications:

• 1-5 years in sports leadership position

• Ability to complete work in an independent and timely fashion

• Foundational knowledge of news reporting (video training will be provided)

• 2+ years’ experience digital content and strategy preferably within sports media –or- strong knowledge of digital content development, strategy, and planning

• Bachelor’s degree preferred

• Comprehensive knowledge of digital media including mobile, digital audio

• Thorough understanding of local sports media landscape

• Capable of presenting ideas to leaders

• Excellent organizational and communication skills

• Strong attention to detail and accuracy

To apply, please e-mail resume and airchecks to slongworth@newschannelnebraska.com– No phone calls please. You will be contacted if your resume is consistent with the above qualifications. Flood Digi-tal Networks, LLC & Flood Communications, along with all its subsidiaries is an Equal Opportunity Em-ployer. Minorities and women encouraged to apply

TV Anchor/MMJ Reporter-Full Time 

TV Anchor/Reporter-Full Time

News Channel Nebraska is a community-focused television station dedicated to providing local news and information to the residents of the Great State of Nebraska. We are seeking a talented and dedicated Anchor/Reporter to join our team and help us deliver quality news coverage to our viewers. As an Anchor/Reporter, you will be an integral part of our news team, responsible for reporting on local events, producing news stories, and presenting news broadcasts. You will play a vital role in keeping our community informed about important issues and events that impact their lives.

The News Reporter must possess strong motivation, a passion for news, and the ability to thrive in a fast-paced culture where creativity thrives. The successful candidate must have solid journalistic judgment, a news philosophy that emphasizes accuracy, and a willingness to travel outside the confines of a newsroom in the effort to generate content.

You will write, report, produce, anchor and work for a multi-platform news station.

Responsibilities:

News Reporting: Research, investigate, and report on local news stories, events, and developments that affect our community.

On-Air Presentations: Anchor news broadcasts with professionalism and authority, delivering news stories to our viewers with clarity and credibility.

Field Reporting: Conduct interviews, gather information, and capture video footage in the field, covering a wide range of topics including local news, community events, and human-interest stories.

Story Writing: Write, edit, and produce news stories for broadcast, ensuring accuracy, clarity, and adherence to journalistic standards.

Interviews: Conduct interviews with community members, local officials, and experts to provide diverse perspectives on news stories.

Live Reporting: Cover breaking news and live events, both in the studio and on location, as needed.

Community Engagement: Build relationships within the community, attend local events, and actively engage with viewers to understand their concerns and interests.

Social Media: Promote news stories and engage with the audience on social media platforms to enhance the reach and impact of our news coverage.

Collaboration: Work closely with other members of the news team, including producers, photographers, and editors, to create high-quality news content.

Adherence to Ethical Standards: Ensure all reporting and broadcasting adhere to ethical and legal standards, including accuracy, fairness, and copyright regulations.

If interested, contribute to live coverage of college/high school sports on radio and TV.

Qualifications:

Degree in Broadcast Journalism preferred with experience in television.

Solid journalistic judgment and a news philosophy that emphasizes accurate, fair, and unique local content, along with community engagement.

Understanding of social media and digital platforms.

Strong ethical standards and integrity are a must.

Flexibility to work irregular hours, including evenings and weekends, as needed

Exceptional organizational skills suited for a fast-paced environment.

Salary/Benefits:

Competitive salary and benefits package.

Opportunities for career advancement within a respected news organization.

A dynamic and collaborative work environment.

Access to training and professional development resources.

Send Resumes and Demos to slongworth@newschannelnebraska.com

Flood Digital Networks, LLC & Flood Communications LLC along with all its subsidiaries is an Equal Opportunity Employer. Minorities and women encouraged to apply.

CTA: Step Up Your Marketing Game

A call to action (commonly referred to as CTA) is crucial and should be included in all marketing material. It is essentially a statement that prompts action from a consumer in an advertisement. An example of this is the saying “sign up now” on poster for gym membership. Digitally, CTAs take many forms, because unlike a poster, they can encourage people to click on a link, fill out a form, or do other things directly with ease. One form that people commonly see is pop-ups. Pop-ups prompt viewers to do something like “order now”, “sign up for our newsletter”, or “get a 10% discount when you share your email”. These are great ways to grab the attention of people visiting your website.

Banner ads, the rectangular and sometimes animated ads seen on websites, must include a CTA. Without one, what is an internet user supposed to do? The goal of a banner ad is to get people to visit a website. This is commonly to do things like get people to sign up for an event, apply for a job opening, or check out a sale. Without a CTA there is no reason for someone to click on a banner ad. It should be clear and attention grabbing as website visitors will only glance at them briefly. Because people process images 60,000 times faster than text, and they are typically small, ads should have more attention-grabbing imagery and strip down text to what is truly important.

One of their main purposes of marketing materials that people sign up for, such as newsletters or text messaging, is to get people to interact with your business. These CTAs might look like “sign up for our meet and greet”, “check out these hot new deals”, or “view new products”. These are especially important as consumers have already shown interest in your business by signing up and these statements nudge a consumer further towards the end of the marketing funnel.

All social media posts should also include a CTA, even if it isn’t a direct advertisement. Advertising posts might include many of the phrases already listed in this blog. Other posts should include CTAs that boost engagement. Engagement is when someone interacts with a post in some way including likes, shares, and comments. To gain more interactions posts might include phrases like “comment what you think”, “like to see part two”, “share with someone who also loves dogs”, or other statements that encourage social interactions. Engagement increases how many people see your post. The more people who see your posts see your page. More people seeing your page means that more people following your page. This all gives your brand more visibility which results in more sales.

It is clear that CTAs are a necessary part of every form of advertising, beyond the few that are listed in this article. If you are interested in what you learned from this article, consider consulting our marketing experts for ways to get your message out there. We offer a variety of advertising strategies that will call consumers to take action and increase your sales.

Reference: https://brgcommunications.com/scientific-reasons-we-are-drawn-to-images/#:~:text=Visuals%20help%20tell%20a%20more,of%20us%20are%20visual%20learners

Social Media is too Overwhelming, Why Bother?

We live in an era of great technological change, and businesses all over the globe are facing the challenge of adapting. According to Sprout Social, 78% of consumers are willing to buy from a business they had a good experience with on social media. The same report found that a massive 80% of business executives found it crucial to invest more money into social media marketing. Social media enables businesses to be more social (as the name implies). Creating a good relationship with customers fosters trust. Trust in your business leads to trust in your product or service.

Unfortunately, simply knowing the statistics doesn’t make running a social media account easier, especially for small businesses that have little time or resources. Key things that will help you overcome the overwhelm are utilizing tools on different social media platforms, planning, and keeping a running list of ideas.

Most social media platforms have tools for businesses and creators to make their experience easier and have a more professional appearance on their pages. One star example of this is Facebook. Facebook is the most popular social media site in the world and has 2.99 active users every month according to their 2023 Q1 report. That’s nearly 3 out of every 8 people on the planet! Facebook has a tool called Meta Business Suite that allows you to schedule posts ahead of time, easily reply to comments, run ads, and much more. It can also be connected to an Instagram business profile. These tools can make your experience much easier and are huge timesavers. Be sure to research each social media platform you choose to use and take advantage of any help they provide. There are also other third-party websites and apps that can help you manage social media accounts.

Planning ahead is essential when running a social media account. Every significant event for your business, be it a sale or a grand opening, should have a campaign. Be sure to have posts that build up to the event, posts while it is going on, and posts sharing how it went. Creating a simple marketing plan and knowing ahead of time when you want to post will help you stay on top of things. Use tools, as discussed in the previous paragraph, to schedule them ahead of time.

Just as you should come up with a schedule for promotions, you should also schedule regular content to keep in contact with your customers. It can be difficult to come up with social media posts on the fly. Keep a running list of different post ideas to use when you are going through content dry spells. These can be posts such as employee highlights, sharing about your products, flashback posts, joke-of-the-day, or posts that encourage interactions. Keeping in mind your business’ voice, try posting a meme or some encouragement. Customers want to attain value from your content, so it’s important to post more than just ads.

Social media overwhelm is real for business owners, but don’t let it bog you down! The relationships social media platforms can foster with your customer base are invaluable. Utilize tools, plan ahead, and keep a list of ideas so you feel in control of your social platforms.

Getting the Word Out: How Banner Ads Place Themselves Perfectly

You’ve worked for weeks to organize a fundraising event for a local charity hosted by your business. Or perhaps a huge sale is coming up in your shop. Maybe business has been dwindling or you’re looking to hire new talent. Clearly, there is a need to get the word out, but how?

Our modern environment has nearly limitless ways to advertise, but some are more effective than others. It’s essential to weigh the pros and cons of each before allocating funds. One avenue that thousands of businesses utilize is digital advertising. It has exploded in the past few years and for good reason. The average time spent on digital devices is continually increasing. In 2022, U.S. adults spent an average of 8 hours and 28 minutes daily on digital devices! With this many people spending time online, your potential audience is huge.

https://www.insiderintelligence.com/content/us-adults-spending-more-time-with-media

Banner ads, aka the little rectangular ads you see at the edges of websites, are a very popular form of digital advertising. They can have a huge reach and lead people directly to any website of your choosing when clicked on. Sharing your ads with a large pool of people is good, but without reaching people who are interested, your budget could just be flowing down the drain. Luckily, banner ads have a few strategies to prevent this.

1 – LOCAL DIGITAL ADVERTISING

Local digital advertising is incredibly helpful if you have services that best apply to local people. This skill uses geofencing, geotargeting, and household addressable targeting. These very effective approaches are similar but have some key differences.  Geofencing is a location-based targeting that places ads in front of people within certain boundaries. Think of it as a fence laid out in the area you want people to see your ad. People within that fence will receive the banner ad when using the web. Geotargeting works very similarly to geofencing but instead uses markers such as state, city, zip code, or radius. This is great for larger areas or regions where you want people to view your ads. Household addressable targeting reaches people with exceptional precision. This will serve ads in neighborhoods and households that your ads would apply best to.

2 – DEMOGRAPHIC TARGETING

Once you determine what zip codes you want your ad to run in, you then can choose what demographics you want to look at your ads. This could be factors such as age, sex, race, parental status, and some others. These are effective at reaching your specific target audience. This might come in handy if you are looking to hire young new employees or want to advertise a women’s clothing sale.

3 – BEHAVIOR TARGETING

As the name implies, this form of targeting automatically analyzes the digital habits of consumers. If your ad is targeting people who want to use your broadband internet services and someone searches phrases such as “I need faster internet”, “why is my internet so slow”, or “best internet providers” Google is more likely to place your ads in front of them. It identifies the keywords in their searches or the websites they are spending time on that indicate they may be on the search for a new internet provider. With all these tools at their disposal, digital banner ads can ensure that they are going to people who are more likely to have an interest in your business. Each form of advertising has its own strengths, banner ads’ is placing your ad in the right places to get the most bang for your buck.