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CTA: Step Up Your Marketing Game

A call to action (commonly referred to as CTA) is crucial and should be included in all marketing material. It is essentially a statement that prompts action from a consumer in an advertisement. An example of this is the saying “sign up now” on poster for gym membership. Digitally, CTAs take many forms, because unlike […]

Social Media is too Overwhelming, Why Bother?

We live in an era of great technological change, and businesses all over the globe are facing the challenge of adapting. According to Sprout Social, 78% of consumers are willing to buy from a business they had a good experience with on social media. The same report found that a massive 80% of business executives […]

Getting the Word Out: How Banner Ads Place Themselves Perfectly

You’ve worked for weeks to organize a fundraising event for a local charity hosted by your business. Or perhaps a huge sale is coming up in your shop. Maybe business has been dwindling or you’re looking to hire new talent. Clearly, there is a need to get the word out, but how? Our modern environment […]

Just Like Grandma’s Cookies and Diamonds: Radio is Timeless

Anybody older than 10 knows that we live in a time of great technological change. Some of these changes have given birth to new ad platforms that pepper the internet and app store. While these new platforms are exciting and worthwhile, radio remains a reliable and steadfast way to market your business. AM/FM radio still […]

CTA: Step Up Your Marketing Game

Social Media is too Overwhelming, Why Bother?

Getting the Word Out: How Banner Ads Place Themselves Perfectly

Just Like Grandma’s Cookies and Diamonds: Radio is Timeless

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